Spanish Digital Manager in Madrid, Spain

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To build the Spanish local team, our client are looking for a Head of Digital.

The position will be located in Madrid.

Role overview

You will be responsible of designing, implementing and tracking the external digital paid activity of the brand, ensuring acceptable CPA´s and reactivation costs in all the digital channels included in the media buying. You will coordinate and supervise the activity with the different agencies involved, with a performance focus in a constant learning and the aim of optimizing the acquisition and retention costs.

Your responsibilities will mainly cover the following areas:

  • Design the digital paid activity of the brand in the different media, including SEM, Programmatic, Social Media, Youtube, Native ads, Direct Deals, special activities.
  • Results monitoring and tracking, continuously proposing tweaks and changes to get the best out of the media investment.
  • Optimal budget distribution in the different media, and also between acquisition/retargeting on prospects/retargeting on existing customers
  • Analyze the attribution and contribution model
  • Manage budget across social, display and retargeting
  • Implement Audience segmentation strategy, identifying the different segments of identified prospects/customers the advertising should be targeted to
  • Collaborate with tech and design teams to ensure successful execution of marketing plans and messaging
  • Work with design team on all digital creative executions e.g banners, landing pages, videos ensuring constant test, learn and optimize methodology
  • Collaborating with CRM team to leverage digital media to support retargeting/conversion and retention activities.

Education, skills and capabilities

  • 3 years of experience in creating, coordinating and tracking digital advertising campaigns
  • Previous experience in a competitive high volume transactional ebusiness and/or gambling is a strong advantage
  • Strong analytical capabilities, with the ability to translate ratios and results into insights and specific actions that can be used to improve results
  • Understanding and knowledge of the digital marketing landscape
  • Maintain a knowledge of digital best practices (organic and paid)
  • Stay on top of trends and translate this knowledge into actionable insights for strategy
  • Fluent in English
  • Excellent organizational, management and individual productivity skills
  • Ability to function as a self-starter with an emphasis on getting things done
  • ‘Out of the box’ creative thinker.

Benefits
You will be part of the project creation from the very beginning. Excellent work environment, joining a small marketing team where everyone´s opinion is taken into consideration.

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