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Marketing Director, DACH - Germany remote Marketing Director, DACH - Germany remote Germany at Cimpress

Marketing Director, DACH - Germany remote Marketing Director, DACH - Germany remote Germany

Cimpress Berlin, DE Full Time
Required languages: German
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Marketing Director, DACH - Germany remote

Date: Apr 27, 2021 Location:

Munich, DE, 80333 Berlin, DE, D-10587

Company: Vistaprint

Who We Are:

Vistaprint is passionate about empowering small business owners and consumers through the power of design, i.e. making an impression through individually meaningful, personalized designs and products. We are a team of over 10,000 employees in 24 countries working together to empower 20 million customers to make an impression. We are passionate, self-starting and audacious. We thrive in an entrepreneurial environment. We never stop learning, and we believe you shouldn't either.

DACH is one of our key regions worldwide for Vistaprint, and we want to accelerate the growth journey we are on: our mission is to enable small businesses thrive, and we want to become THE marketing partner of SMBs located in Germany, Austria and Switzerland, covering all their needs from design, to physical and digital products and services. Key focus areas are in brand positioning, building long term customer value and serving customers across the life cycle, all supported by strong investments in Tech, Data, Brand and People.

In that context, we are looking for a Marketing Director DACH.

What You Will Do:

The Marketing Director will work closely with General Manager and will oversee the DACH marketing team. In more details, she/he will:

  • As part of the DACH Leadership Team, you will be a key player in the strategic planning and further development of the DACH region
  • Own brand development and health
  • Identify major partnerships or any additional opportunities (activations, offline events, …) in the DACH region to further elevate our brand and implement along these lines
  • Develop a deep understanding of the DACH small business customer to build a marketing plan that offers solutions to the challenges they face daily:
  • Define the Go-To-Market and brand campaigns, based on a thorough understanding of our audiences and customer base, of our current positioning and expected destination
  • Oversee their implementation – from the creative, tone of voice to the in-market launch coordinating the execution across marketing channels and working very closely with the Global Marketing team
  • Set and ensure delivery of the performance and brand channel goals
  • Oversee the measurement, post-mortem and key learning to infer next steps
  • Identify and test into new channels
  • Work with local and global agencies and partners to manage the PR, Content and Social Media strategy
  • Champion the needs of the DACH customers through the global organization
  • Lead, manage, and mentor a team of direct and indirect reports across functions in marketing, creative and brand
  • Your Qualifications:

    At Vistaprint, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • > 12 years of relevant experience in fast-moving companies (e.g. Amazon, Wayfair, Spotify, Soundcloud, Netflix), consulting experience is a plus
  • Experience in all facets of marketing - online/offline, digital/ traditional, direct marketing, brand, TV/radio, brand building/direct response
  • Strong analytical skills combined with a creative and design focused mindset – you know how great looks like.
  • Expertise in performance monitoring and experience with Test/Control Analysis, Marketing Mix Modeling, Multi-touch Attribution, etc.
  • Track record of delivering impactful, large scale brand initiatives
  • Capacity to act in an entrepreneurial and creative fashion, infusing a large matrixed organization with a start-up like energy
  • Key assets include: Strong sense of ownership, curiosity, self-driven approach to problem solving, strong analytical skills, creative problem solving,
  • Excellent written and verbal communication abilities, fluent in English, German language a plus
  • Why You'll Love Working Here:

    Being at Vistaprint means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.

    Vistaprint has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vistaprint’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vistaprint offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.

    We're Remote-First:

    In 2020, Vistaprint adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vistaprint also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.

    About Us:

    As an e-commerce powerhouse, Vistaprint creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


    Recommended Skills

    Direct Marketing
    Global Marketing
    Brand Management

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