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Product Marketing Manager - Team Germany (m/w/d) job in Frankfurt am Main at iwoca

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Product Marketing Manager - Team Germany (m/w/d) at iwoca

Product Marketing Manager - Team Germany (m/w/d)

iwoca Frankfurt am Main, DE Full Time
Required languages: German
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iwoca is breaking down the barriers that stop Europe’s 20 million small businesses from accessing finance. Traditional bank loans have slow application processes, inflexible terms and burdensome criteria. In contrast, we use cutting-edge technology to offer flexible access to credit with a five minute application process and a decision in hours.

Since 2012, we've made finance available to over 50,000 businesses across Europe and lent over £1 billion. Our customers include everything from cafés to car dealers, salons to solicitors. Along the way we have built a sophisticated technology platform, won numerous awards and grown a fun, and vibrant team.

2020 was a challenging year, but we come out of it strongly with proven risk management and a solid balance sheet. We expect the competitive environment to evolve favourably as businesses rebuild in 2021 and traditional lenders retrench from SME lending.

A core part of our mission is to mobilise small businesses through effective and intelligent positioning. We want them to fully comprehend who we are, what we stand for, what we offer and what makes our products and services relevant for them. If you get excited about leveraging a deep market understanding to shape the positioning of our brand and products, come join us!

In Germany, we're currently working on adding a range of new features to our existing products and we are also moving fast to a multi-product world: so we’re looking for a Product Marketing Manager to join our marketing & communications team. You will be our person on the ground, finding the best ways to position our brand and products and provide an excellent customer experience. We're open for this position to be based either in our Frankfurt office, or work remotely.


  • Based in the marketing & communications team, you’ll be the bridge between our communications, marketing, growth, and product functions
  • You’ll be responsible for positioning iwoca and our products in the right light.
    • You’ll identify competitive advantages and key product features and use that insight to maximise sales
    • You’ll work with our Growth Manager to optimise product positioning and conversion at all stages in our funnel
    • You’ll work with our product and engineering teams to ensure our German customers are seamlessly guided through our new multi-product journey
    • You’ll work with our Head of Communications to craft on-point product and brand messaging
    • You’ll work with our copywriters and create highly converting ‘anchor’ content that will serve as a backbone for our UX copy, letter & email communications, web & ad copies and marketing assets
  • You’ll approach your role with a data-driven mindset:
    • You’ll optimise messaging and positioning through data-driven insights
    • You’ll be confident conceptualising and working with product teams to execute A/B / randomised control tests and lead surveys by yourself
    • You’ll use market research data to help deepen our understanding of German small business owners, identify their needs and expectations as well as how they perceive iwoca
  • You’ll take ownership of introducing new products & features to our customers and the broader market:
    • You’ll develop and deliver smart launch plans, and work with channel owners to ensure successful implementation
The skills you need:
  • You know how to put a brand and its products in the right light and make it resonate with different customer groups in Germany
  • You excel at translating high level strategic thoughts into tactical and operational decisions
  • You’ll have a track-record of creating and optimising the positioning of brands and/or products through impactful web, customer journey and marketing materials
  • You’ll be confident with data. We are a data-driven company. You will be able to rely on and understand data to derive impactful insights
  • You’ll also be able to make efficient use of qualitative market intelligence, and find the right balance between quantitative and qualitative insights to ensure efficient levels of output
  • You are able to manage projects with a range of stakeholders from different teams, taking on board their input and merging it into one overall strategy
  • You’ll probably have a few years of experience under your belt in brand/ product marketing in a tech and / or lending focussed company
  • Experience in B2B (with a focus on smaller businesses) would be a strong advantage
  • You’ll ideally also have experience in setting up website/ customer journey tests and/or launching new products
  • You’ll be a fluent German speaker with a high level of written and spoken English


We all enjoy:
  • A smart, motivated and international team (we represent over 35 different nationalities)
  • Every morning ’iwocans’ get fully stocked fridges with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day
  • Once a year iwoca takes over a ski chalet in winter so that you and your team can ski (and work) for a week. During summer we are drawn to the sun. This year we swapped our office for a week by a poolside villa in Barcelona.
  • Access to the gym membership program
  • Exclusive participation in the daily commute
  • Our home is in a nice office in the heart of the big city. In Frankfurt in the beautiful Ostend, our London office is directly on Tottenham Court Road
  • Company-wide training courses with internal and external speakers
  • 26 days of vacation a year, plus all public holidays, plus a free day for your birthday
  • A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice.
  • Additional vacation so that you can take more time to travel or study outside of your vacation entitlement.

Recommended Skills

  • Marketing
  • Product Marketing
  • Marketing Management
  • Market Research
  • Branding
  • Sales
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Job ID: 925d5c86f601