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Marketing Manager - Germany job in Köln at JD Sports Fashion plc

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Marketing Manager - Germany at JD Sports Fashion plc

Marketing Manager - Germany

JD Sports Fashion plc Köln, DE Full Time
Required languages: German
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Established in 1981 with a single store in the North West of England, JD Sports Fashion plc is a leading Multi-Channel retailer of sports fashion and outdoor brands in the UK and Europe.

We are seeking an exceptional Marketing Manager, to lead and deliver the JD brand’s global marketing vision across the Germany and Austrian market. To advance the JD brand, maximising awareness and connection to the consumers to deliver strategies and initiatives for the markets.

This role is responsible for maximizing the profitability of Retail store estate by positively impacting footfall, Conversion, ATV, UPT and Profit Margin across all store formats through flawlessly executed consumer-relevant, marketing campaigns, promotions and in-store communication (POS).


The JD Marketing team puts the consumer at the heart of what we do to develop campaigns, content, partnerships, activations & events that elevate the JD brand and maximise consumer impact.

Key Responsibilities

  • Lead the Marketing team to deliver on local, tactical, and reactive marketing strategies across the German/Austrian retail estate.
  • Develop and deliver country marketing plan aligned with commercial objectives working closely with regional sales operations and VM. Country marketing plan includes full marketing mix; Offline, Paid media, partnerships, sponsorships, JD brand activations and local content creation.
  • Capitalise on existing and create new partnerships to support our promotional marketing activity.
  • Ensure our global marketing campaign is fully integrated on a local/regional level.
  • Monitor and review all marketing promotional activity providing analysis and learnings.
  • Manage a regional marketing budget and ensure that all promotion is on-board, timely and well targeted.
  • Own and build the local marketing calendar including brand and trade opportunities (such as national holiday weekends or back-to-school season).
  • Be knowledgeable about the commercial targets and performance , understand which Marketing levers need to be activated to impact which KPIs and know how to activate them as needed.
  • Work closely and cross-functionally across Retail Operations, Multichannel and Property the market Retail team to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
  • Monitor marketing KPIs, in particular Traffic and brand awareness
  • Ensure consistent implementation of strategies and business plans through on going controlling and monitors of team and own performance and results.
  • Be accountable for the success of new store openings by ensuring appropriate 360 degree activation plans are developed and implemented and relevant actions are taken when stores are not performing.
  • Own and manage ROI, drive growth in this territory by leveraging PR, media, marketing activity when required.
  • Monitor and report on campaigns success within county.

Key Relationships

  • Global Marketing.
  • Buying & Merchandising.
  • Visual Merchandising.
  • Retail Operations.
  • External agencies and vendors.
  • Multi-Channel team

Skills/Experience/Knowledge Needed:

  • Marketing Management experience within apparel, sportswear or relevant lifestyle brands/retailers
  • Germany and Austrian in market experience
  • High level verbal and written German and English
  • Knowledge of the, sports & lifestyle and youth culture
  • Solid business acumen and in-depth knowledge of Retail KPIs and budget management
  • Highly numerate with the ability to understand and analyze data and produce actionable insights.
  • Solid interpersonal, networking and negotiating skills.
  • Strong management, problem-solving and decision-making abilities.
  • Geographically mobile.
  • Able to manage fast paced environment.
 

Recommended Skills

  • Retailing
  • Marketing Management
  • Global Marketing
  • Marketing Strategies
  • Retail Sales
  • Regional Sales
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Job ID: 668b94844732