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Go to Market Lead, DACH - Germany remote Go to Market Lead, DACH - Germany remote Germany job in München at Cimpress

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Go to Market Lead, DACH - Germany remote Go to Market Lead, DACH - Germany remote Germany at Cimpress

Go to Market Lead, DACH - Germany remote Go to Market Lead, DACH - Germany remote Germany

Cimpress München, DE Full Time
Required languages: German
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Go to Market Lead, DACH - Germany remote

Date: Apr 29, 2021 Location:

Berlin, DE, D-10587 Munich, DE, 80333

Company: Vistaprint

Who We Are:

Vistaprint’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vistaprint brand, reach new audiences and offer the best possible experience for every customer.

DACH is one of our key regions worldwide, and we want to accelerate the growth journey we are on: our mission is to become THE marketing partner for small business owners covering all their needs from design, to physical and digital products and services. Key focus areas are in brand positioning, customer experience, building long term customer value and serving customers across the life cycle, all supported by strong investments in Tech, Data, Brand and top talent.

In that context, we are looking for a Go-to-market Lead for DACH.

What You Will Do:

You will be responsible for leading all go to market efforts, i.e. campaign management, channel alignment, improving new customer acquisition and net bookings' growth. You will partner with all Acquisition and Brand channels, Website experience, Voice of the customer and Product teams to deliver outstanding promotional strategy and conversion optimization while safeguarding customer experience.

In more details, she/he will:

  • Lead and develop the DACH go-to-market team and be responsible for the promotional DACH strategy (Germany, Austria, and Switzerland), i.e. driving net bookings while ensuring brand equity
  • Define our customer campaign calendar in close collaboration with our international creative team
  • Own key central initiatives (e.g. conversion rate improvements) to improve business performance with close interaction with the DACH senior leadership team
  • Develop reports to measure campaign efficiency and generate data insights to further improve our go-to-market efforts
  • Apply agile practices (e.g. daily stands, weekly sprint planning) to orchestrate the cross functional DACH acquisition team (i.e. paid search, organic search, email, affiliate, site merchandise teams) for maximum campaign performance
  • Collaborate with key customer partners; CARE (Customer Service & Design services), product and site merchandising teams to identify business opportunities and drive customer experience improvements.
  • Your Qualifications and skills:

    At Vistaprint, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • 5-8 years in Ecommerce with broad experience in acquisition and brand channels.
  • Experience working in e-commerce companies with strong commercial targets (e.g. Amazon, Spotify, Netflix, FlixBus).
  • Excellent project management skills and demonstrated experience of leading cross functional teams to success.
  • Experience across matrixed organizations with central resources and decentralized targets.
  • Strong analytical skills combined with critical thinking
  • Excellent verbal and written communication and presentation skills.
  • Bachelor’s degree in business administration, marketing or similar.
  • Key Attributes: Data driven, Customer obsessed, Eager to learn, Ownership
  • Why You'll Love Working Here:

    Being at Vistaprint means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.

    Vistaprint has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vistaprint’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees. Vistaprint offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.

    We're Remote-First:

    In 2020, Vistaprint adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vistaprint also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.

    About Us:

    As an e-commerce powerhouse, Vistaprint creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


    Recommended Skills

    Conversion Rate Optimization
    Organic Search
    Contextual Advertising
    E Commerce

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